{"product_id":"asanoka-organic-matcha-pre-order","title":"Asanoka Organic Matcha (pre-order)","description":"\u003cp\u003e\u003cspan\u003e\u003cspan\u003eAsanoka Organic Matcha is our first single-cultivar organic matcha offering crafted specifically for daily use. This tea is produced by the father-and-son Yamaguchi family, whose tea-making roots in the Satsuma-Sendai region started in the 1970s. Their picturesque farm sits along the Sendai River, near Mt. Shibi, where they produce organic tea without any pesticides or chemical fertilizers. After the harvest, the tea is also processed entirely on their property, leaving no step of production to chance. The resulting matcha is vibrant, smooth, rich, and verdant—expressing the terroir that Kagoshima is known for and showcasing the Yamaguchi family’s dedication to organic craft production. Asanoka translates to ‘fragrance of morning’, making this tea the perfect choice for your daily ritual. \u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cem\u003eIn celebration of this exciting release, we're launching Asanoka Organic Matcha with a pre-order. This tea is currently being hand-packed in our Fukuoka office after its fresh milling at the Yamaguchi family party. The tea will arrive in our Brooklyn and Los Angeles warehouses in mid-October for immediate shipment. \u003c\/em\u003e\u003c\/div\u003e","brand":"Kettl ","offers":[{"title":"100g","offer_id":50580867940602,"sku":"022979771224","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/25a53b96-6ef0-4fda-b5b0-84887459d295_abecf42c-0d4b-46d9-a08d-af6631505df2.jpg?v=1790270671","url":"https:\/\/kettl.co\/products\/asanoka-organic-matcha-pre-order","provider":"Kettl ","version":"1.0","type":"link"}