"When you reached out to collaborate I knew exactly what I would pick. I didn't even have to taste any other teas.

This is the tea I live on."

- Michelin Starred Chef James Kent, Crown Shy

Read an interview with chef Kent about the tea here

Chef's Series Tea #2
Chef James Kent
Crown Shy
Genmaimatcha |
玄米抹茶 | 50g

About Genmaimatcha

Our Genmai Matcha hails from the famed town of Uji and is a blend of first flush Sencha, high-grade Matcha powder, and toasted puffed-brown rice. A deep green cup with a silky mouthfeel and a lovely baked grain finish. We blend with a higher ratio of tea to rice - meaning the sweet flavor of the Sencha and Matcha are allowed to shine while the rice adds a balanced toastiness.

Notes on Production

Multi Grower | Multi Producer | Multi Cultivar

A fragrant and sweet blend of green tea and roasted rice

Cultivars: Mixed

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50g oxygen free bag

Tasting Notes

Nutty | Toasty | Sweet, Creamy Texture


What is so special about this tea? Made by a cooperative of three producers, the rice, Sencha and Matcha powder are all cultivated separately and brought together creating a wonderful union of color, flavor and aroma.

Why Chef Kent Picked This Tea: First, the impact is so noticeable - the richness, and the umami character of the Tamaryokucha is so clear. I feel it is so capable of pairing with many types of food but can also be enjoyed on its own as a truly beautiful cup of tea. This is something you can truly focus on and it rewards again each time".

Brewing Instructions