{"product_id":"house-roasted-asahi-tencha-houjicha","title":"House Roasted Asahi Tencha Houjicha","description":"\u003cp\u003eYoshitsugu Furukawa needs little introduction. Beyond producing the most recent #1 Matcha in Japan, he is widely regarded as one of the most celebrated growers of high-grade Tencha—not only in Uji, but anywhere in Japan. His commitment runs deep. He works entirely on his own terms, by hand, with no shortcuts, and with a level of care that is increasingly rare. With only one harvest taken from each field per year, every lot produced at his factory is first flush. This special house-roasted Houjicha is made from first harvest Asahi stems, a byproduct of the award winning matcha production for which Furukawa-san is known—an incredibly rare base for houjicha. The resulting cup is imbued with a deep and harmonious umami, the calling card of the Asahi cultivar. An intense fragrance is brought to life by the roasting process, which adds a slight spiciness and endless complexity. It is a distinct pleasure to share this tea with our audience. \u003cbr\u003e\u003c\/p\u003e","brand":"Kettl ","offers":[{"title":"50g","offer_id":48994309570810,"sku":"184835287178","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/f1cdf47e-298d-4e1b-9232-9e61ceb60acc.jpg?v=1781190159","url":"https:\/\/kettl.co\/products\/house-roasted-asahi-tencha-houjicha","provider":"Kettl ","version":"1.0","type":"link"}