Written by Kettl founder Zach Mangan, this book tells the stories of Japanese tea through interviews with producers, recipes, and a thorough index of terminology.

Join us for an experiential tasting exploring the range of Japan's most popular styles of tea—matcha, sencha, and houjicha.

A shincha with plenty of sweetness, umami, and aroma.

A balanced incense with soft and floral overtones that float atop a spicy and sweet base.

A timeless kyusu, made in Mie prefecture, perfect for all tea styles.

A partially oxidized, pan-fired tea that expresses a fruited and buttery profile. One of the best teas of 2025.

A craft kombucha made with our best selling Nagano Soba Cha. Produced in collaboration with Unified Ferments.

A timeless kyusu, made in Mie prefecture, perfect for all tea styles.

This incense features the intense floral aromas of its namesake flower with the added depth of sandalwood and lychee.

A flat-bottom kyusu that facilitates even extraction across a range of styles from high-grade gyokuro to daily houjicha.

A two-piece ceramic burner for coil incense.

A bottle kombucha made with our best selling Jou Yanagi houjicha, sourced from Ryuouen in Kyoto. Produced in collaboration with Unified Ferments.

An immersive and educational tasting exploring the experience of terroir in milk drinks.

A simple brass incense stand that will patina with use.

Umami and a soaring grassy lift define this cup, while a floral note adds an aromatic complexity.

A long burning, sandalwood-based coil incense from Yamadamatsu in Kyoto.

This roasted houijcha, made from an oolong base, showcases a remarkable range of flavor, aroma, and texture

A masterful incense made from pure Kyara by the famed Minorien studio.

A collaborative release with Maruhachi Seichajo, bringing their famous Kaga Boucha Houjicha to Kettl.

A long burning, aloeswood-based coil incense from Yamadamatsu in Kyoto.

Give the gift of Kettl classes with this digital coupon, redeemable for a Kettl class in Brooklyn or Los Angeles.

Experience a live session of houjicha roasting, and explore the intoxicatingly fragrant world of roasted green tea.

Explore the world of refreshing iced matcha beverages in this immersive and hands on tasting workshop.