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Kettl Blog
The Great Matcha Shortage Interlude: one way we are coping with the shortage.
Several customers have asked how the current matcha shortage is affecting Kettl personally, and what steps we’re taking to address both the limited availability and...
The Great Matcha Shortage: Sales and distribution
Since publishing the first post of this ongoing look into the matcha shortage, it’s become increasingly clear just how expansive this story really is. In...
The Great Matcha Shortage: An introduction
The Great Matcha Shortage: Part 1 - The Cause The media has widely reported on the Matcha shortage—demand has outpaced supply. But is that really...
Opening in LA: A Letter to the Kettl Team
(This started as a blog post, then it became clear this was actually a letter to our team. I figured I would share it anyway)....
2024 In Review | Reflections on living in tea
With the New Year here, all of us at Kettl are feeling the rested after a period of much needed (and well deserved) rest. Me...
Tea and Seasonality | How our rituals reflect the season
As summer turns again to fall, again our desire for warmth returns. The satisfaction we seek in a wool sweater or a hot cup of...
Three New Matcha - Diving deep to find the next great offering
(Our first time tasting Suiho Organic - unforgettable) I have seen such a remarkable growth in interest in Matcha over the last several years. Along...
Miyabi Sencha - 10 years sourcing our flagship Sencha
(Sourcing tea with the Yamaguchi family in 2014) If there is one tea that could define the last 10 years of Kettl, it would be...
JPN | NYC - Kettl’s footprint in Japan
(New York and Japan teams working together) We have just arrived back in Kurume, Fukuoka at our Japan office - right in time to spend...