The story of Kettl is the story of Japanese tea

What makes Kettl unique?

From the source

All of our teas are sourced directly from growers and producers whom we know and visit several times a year. They are more than suppliers, they are our teachers, our partners, and our friends, and we work tirelessly to promote their unique contribution to the world of Japanese tea. Kettl is the only US-based Japanese tea company fully incorporated in Japan, with an office in Fukuoka. Our presence at origin is a testament to our deep commitment to the future of Japanese tea.

HOW IS KETTL TEA SO FRESH?

Obsession with freshness

All of our teas are purchased weekly from the producers and shipped to our Fukuoka office. Our Japan team then processes and packs the teas into our own date-stamped, oxygen-free packaging and cold stores them until they’re ready to be air-shipped to our Brooklyn headquarters. Buying direct and fulfilling from origin allows us to offer the freshest tea available and keep our prices lower, supplying pinnacle-grade tea at reasonable prices, direct to our customers.

HOW DID KETTL START?

Our Beginning

Kettl began from a sincere desire to make the finest teas of Japan available to customers worldwide. In 2010, after working for Japan's largest green tea company, owner Zach Mangan took a solo month-long trip throughout Japan and realized that the freshest and most delicious products stay within the domestic market. The supply chain in Japan is short and customers more often than not drink fresh, local tea. Driven by a simple desire to shrink the international supply chain and connect these incredible teas with a wider audience, Zach and his wife Minami began a two-year process to develop relationships with several of Japan's most notable tea producers. Generally, the best teas come from rural, isolated areas of Japan where small yield and high demand make procuring them difficult. Zach saw this as an opportunity and challenge worth undertaking. Now in its 15th year, Kettl curates and offers the most diverse catalog of Japanese tea available in the United States with an unwavering commitment to quality from producers who have become our dear friends.

kettl today

Invested in the future of Japanese tea

With offices in Fukuoka and Brooklyn, owners Zach and Minami Mangan continue to create connections between Japan's most distinguished tea producers and our discerning customers. With cafes in New York City and Los Angeles (opening Spring 2024), our locations offer a curated selection of Japanese tea, ceramics, and homewares. Kettl also continues to support restaurants and cafes—with our clients holding a combined 50 Michelin stars.