[{"id":86995173436,"handle":"japanese-black-tea","title":"Black Tea","updated_at":"2024-12-26T14:30:28-05:00","body_html":"\u003ch5\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cbr\u003e\n\u003c\/h5\u003e\n\u003ch5 style=\"text-align: center;\"\u003e\u003cspan\u003eOur collection of Japanese Black Tea—wakoucha—represents an emerging field in Japan. While Japan historically grew black tea for export in the past, the production of this now emerging Japanese tea vanished in the 20th century but is now returning. We are honored to share several of our favorite finds from throughout Japan. We stock both loose leaf black tea and tea bags. \u003c\/span\u003e\u003c\/h5\u003e","published_at":"2019-02-01T18:01:43-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Black Tea"}],"published_scope":"global","image":{"created_at":"2019-02-06T15:14:04-05:00","alt":"Japanese black tea leaves","width":2048,"height":1786,"src":"\/\/kettl.co\/cdn\/shop\/collections\/Yame_black_Tea.jpg?v=1563928457"}},{"id":406029271290,"handle":"all","title":"Discount Eligible","updated_at":"2024-12-26T20:25:10-05:00","body_html":"","published_at":"2022-11-19T12:48:50-05:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Kettl Studio"},{"column":"title","relation":"not_contains","condition":"route"},{"column":"title","relation":"not_contains","condition":"Wholesale"}],"published_scope":"web"},{"id":86994845756,"handle":"japanese-green-tea","title":"Loose Tea","updated_at":"2024-12-26T17:35:09-05:00","body_html":"\u003ch5\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/h5\u003e\n\u003ch5 style=\"text-align: center;\"\u003e\u003cspan\u003eOur collection of Japanese tea is sourced from throughout Japan and represents the hardwork of our network of artisan growers. We are proud to offer pinnacle grade Japanese teas including matcha, sencha, gyokuro, hojicha, genmaicha, kamairicha and more. Our collection brings the tea fields of Japan into your home, and into your cup. \u003c\/span\u003e\u003c\/h5\u003e","published_at":"2023-02-02T18:35:25-05:00","sort_order":"manual","template_suffix":"loose-tea-w-categories","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Loose Tea"}],"published_scope":"web","image":{"created_at":"2019-02-05T10:05:57-05:00","alt":"Brewed matcha tea","width":2048,"height":1365,"src":"\/\/kettl.co\/cdn\/shop\/collections\/tsutsuji-sencha.jpg?v=1726675578"}},{"id":418589901050,"handle":"new-releases","updated_at":"2024-12-26T14:35:25-05:00","published_at":"2024-01-25T09:25:20-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"New Releases","body_html":"\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch5 style=\"text-align: center;\"\u003e\u003cstrong\u003eThe freshest teas to arrive in New York from our office in Fukuoka, Japan.\u003c\/strong\u003e\u003c\/h5\u003e","image":{"created_at":"2024-01-25T09:25:18-05:00","alt":null,"width":960,"height":640,"src":"\/\/kettl.co\/cdn\/shop\/collections\/IMG_1568.jpg?v=1726675914"}}]
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Izumi is a rare cultivar originally developed for Kamairicha production and export that now sees little production in modern Japan. Descended from Benihomare—a Japanese black tea cultivar—Izumi is known for its strong aroma and pronounced fruited quality. The Kimura family cultivates this tea in Sashima, producing oolong and wakoucha expressions that showcase the exotic profile of this mythical cultivar. As a fully oxidized tea, the profile presents a bounty of fruit and spice and a crisp, light texture.
