[{"id":418591539450,"handle":"best-sellers","updated_at":"2025-01-16T00:15:10-05:00","published_at":"2024-01-25T10:11:50-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"A curated selection of our crowd favorites.","image":{"created_at":"2024-01-25T11:05:01-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/kettl.co\/cdn\/shop\/collections\/DSC07269.jpg?v=1726157384"}},{"id":422765101306,"handle":"curated-subscriptions","updated_at":"2025-01-15T13:25:18-05:00","published_at":"2024-03-18T10:40:59-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Curated Subscriptions","body_html":"","image":{"created_at":"2024-03-18T13:19:57-04:00","alt":null,"width":2048,"height":1152,"src":"\/\/kettl.co\/cdn\/shop\/collections\/42161033c710dea9419f39403b0b1bb2_2048x_e670d56e-74d1-4797-b9ce-64acc75d09ae.jpg?v=1710782398"}},{"id":406029271290,"handle":"all","title":"Discount Eligible","updated_at":"2025-01-16T02:40:18-05:00","body_html":"","published_at":"2022-11-19T12:48:50-05:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Kettl Studio"},{"column":"title","relation":"not_contains","condition":"route"},{"column":"title","relation":"not_contains","condition":"Wholesale"}],"published_scope":"web"},{"id":395848220922,"handle":"mill-club-archive-matcha","title":"House Milled Matcha","updated_at":"2025-01-15T00:40:14-05:00","body_html":"\u003ch5 style=\"text-align: center;\"\u003e\u003c\/h5\u003e\n\u003ch5 style=\"text-align: center;\"\u003eWith one of the few traditional stone mills outside of Japan, Kettl is proud to feature a monthly rotation of house milled Matcha featuring some of Japan's most celebrated producers. Mill Club features unique blends, coveted single cultivar offerings, and a range of terroir specific Matcha - We gently mill to order ensuring unrivaled freshness and quality.\u003c\/h5\u003e","published_at":"2022-04-18T14:48:53-04:00","sort_order":"best-selling","template_suffix":"video-category","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"milled"}],"published_scope":"global","image":{"created_at":"2024-01-19T11:41:28-05:00","alt":null,"width":2048,"height":1536,"src":"\/\/kettl.co\/cdn\/shop\/collections\/DSCF5851.jpg?v=1705682488"}},{"id":86828482620,"handle":"matcha-green-tea","title":"Matcha","updated_at":"2025-01-16T01:25:08-05:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e","published_at":"2019-01-29T19:18:21-05:00","sort_order":"manual","template_suffix":"matcha-w-categories","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Matcha"}],"published_scope":"global","image":{"created_at":"2024-12-03T16:15:43-05:00","alt":null,"width":1456,"height":1092,"src":"\/\/kettl.co\/cdn\/shop\/collections\/httpssubstack-post-media.s3.amaz-10_e67c4a05-49a4-4688-9bbd-6e3f4972ba5a.jpg?v=1733260543"}},{"id":418094678266,"handle":"matcha-for-whisking-traditionally","updated_at":"2025-01-16T00:15:00-05:00","published_at":"2024-01-18T11:21:36-05:00","sort_order":"manual","template_suffix":"taditional-whisked-matcha","published_scope":"global","title":"Matcha for Whisking Traditionally","body_html":"\u003ch5 style=\"text-align: center;\"\u003e\u003c\/h5\u003e\n\u003ch5 style=\"text-align: center;\"\u003eUnparalleled in depth, breadth and quality, our collection of stone milled Matcha speaks to our deep connections with Japan's most celebrated producers. We have curated a best in class selection of Matcha from Japan's most compelling terroirs. We are excited to share the world of Matcha with you all in a deeper way.\u003c\/h5\u003e","image":{"created_at":"2024-01-18T11:21:36-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/kettl.co\/cdn\/shop\/collections\/DSC00663.jpg?v=1705594896"}},{"id":418589901050,"handle":"new-releases","updated_at":"2025-01-15T21:35:20-05:00","published_at":"2024-01-25T09:25:20-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"New Releases","body_html":"\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch5 style=\"text-align: center;\"\u003e\u003cstrong\u003eThe freshest teas to arrive in New York from our office in Fukuoka, Japan.\u003c\/strong\u003e\u003c\/h5\u003e","image":{"created_at":"2024-01-25T09:25:18-05:00","alt":null,"width":960,"height":640,"src":"\/\/kettl.co\/cdn\/shop\/collections\/IMG_1568.jpg?v=1726675914"}},{"id":439439065338,"handle":"new-rituals-collection","updated_at":"2025-01-16T00:15:13-05:00","published_at":"2025-01-06T10:26:33-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"New Rituals Collection","body_html":"\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eAs the New Year begins, setting meaningful intentions for the days, weeks, and months ahead is more important than ever. Incorporating a tea ritual into your routine can help you slow down, connect with your surroundings, and prioritize your well-being. At Kettl, we’ve dedicated years to sourcing exceptional teas and tools designed to inspire moments of mindfulness and self-care.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eTo help you start your journey, we’ve curated a selection of our favorite items that we use daily in our own tea rituals.\u003c\/strong\u003e\u003c\/p\u003e","image":{"created_at":"2025-01-06T13:41:56-05:00","alt":"","width":1365,"height":2048,"src":"\/\/kettl.co\/cdn\/shop\/collections\/23CA7596-80BA-45FB-B9C2-00DD552826E3.jpg?v=1736188916"}},{"id":422764806394,"handle":"susbcription-matcha","title":"Subscription Matcha","updated_at":"2025-01-16T01:25:08-05:00","body_html":"Fresh matcha, delivered straight to your door, on your schedule.","published_at":"2024-03-18T10:35:20-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"subscription"},{"column":"tag","relation":"equals","condition":"Matcha"}],"published_scope":"global","image":{"created_at":"2024-03-18T13:17:54-04:00","alt":null,"width":2048,"height":1536,"src":"\/\/kettl.co\/cdn\/shop\/collections\/71f53bd1e760d39a8bc40bea5f9576f0_2048x_0d04b2bd-6ce2-465d-852c-e0a14dfd4d69.jpg?v=1710782274"}},{"id":264612118724,"handle":"subscriptions","title":"Subscriptions","updated_at":"2025-01-16T01:25:08-05:00","body_html":"\u003ch5 style=\"text-align: center;\"\u003e\u003c\/h5\u003e\n\u003ch5 style=\"text-align: center;\"\u003eNow is the time to start your new ritual. Enjoy our curated experiential subscriptions along with our most popular products delivered to your door on your schedule.\u003c\/h5\u003e","published_at":"2021-04-19T20:18:15-04:00","sort_order":"manual","template_suffix":"subscriptions","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"subscription"}],"published_scope":"global","image":{"created_at":"2023-02-20T20:32:45-05:00","alt":null,"width":1456,"height":1092,"src":"\/\/kettl.co\/cdn\/shop\/collections\/DSCF5025.jpg?v=1730384265"}}]
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Welcome to Mill Club. Each month Kettl will choose an exclusive tencha from one of Japan’s top producers—think single cultivars and vintages, and teas with a story—and slowly mill the tea on our traditional stone mill at our Greenpoint, Brooklyn location. We will then ship a 20g tin of Matcha to you just after grinding ensuring a fresh, radiant bowl of tea awaits you.
All new Mill Club installments ship on the 15th of each month.
Members who join between the 1st and the 15th will receive the upcoming selection as their first order, shipped on the 15th. Memebers who join between the 15th and the end of the month will receive the current selection as their first order immediately upon sign up. Ensuing orders will be processed on the 15th.
Ryuouen House Blend No. 3
We're featuring the third iteration of our collaborative blending project with the legendary Kyoto tea purveyor Ryuouen in our January Mill Club. This blend features two of Zach's favorite cultivars, Yabukita and Gokou, independently sourced from farmers working in Uji and then blended, and milled, fresh in New York. The two previous iterations of this program have been some of the most popular house milled offerings, an we're excited to share another gem that stems from this beautiful relationship.