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Kettl Producer Series: The Third Wave of Matcha with Masayoshi Koyama

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Kettl is proud to host Masayoshi Koyama, the director of Yamamasa Koyamaen, one of Uji’s most reputable matcha producers, in our brand new, private tasting room at Kettl Matcha Sen Mon Ten. The roots of Yamamasa Koyamaen trace back to the early 1600s, when the Koyama family began cultivating and producing tea in the Uji region. Since then, they have spent centuries perfecting the art of Uji tea production. We have partnered with the Koyama family for years, bringing their peerless blends to a wider audience at Kettl. These exclusive and limited events with Masayoshi Koyama are the first in our new Kettl Producer Series, where we will be hosting our closest collaborators in New York for classes, lectures, and immersive experiences.

Explore the evolution of matcha culture through an aroma-focused tasting. Join Masayoshi Koyama, visiting from Uji, in a session highlighting how matcha is evolving today—through sourcing, micro-milling, and new flavored expressions designed to emphasize fragrance and character.

What You’ll Learn
• Introduction to Uji Matcha & Yamamasa Koyamaen
• Overview of Koyama-san’s “Third Wave Matcha” concept
• Guided tasting: Explore several teas from the Yamamasa Collection
• Learn why matcha quality differs
• Infused matcha tasting

Perfect for guests familiar with matcha who are ready to explore new approaches, aromatic expressions, and modern flavor profiles.

Details
90 minute in-person tasting & demonstration held at Kettl’s new Matcha Sen Mon Ten.

Please note, class tickets are non-refundable and non-transferable.

An unwavering commitment to quality.

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