[{"id":418591539450,"handle":"best-sellers","updated_at":"2024-12-25T03:25:06-05:00","published_at":"2024-01-25T10:11:50-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"A curated selection of our crowd favorites.","image":{"created_at":"2024-01-25T11:05:01-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/kettl.co\/cdn\/shop\/collections\/DSC07269.jpg?v=1726157384"}},{"id":422765101306,"handle":"curated-subscriptions","updated_at":"2024-12-23T16:25:14-05:00","published_at":"2024-03-18T10:40:59-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Curated Subscriptions","body_html":"","image":{"created_at":"2024-03-18T13:19:57-04:00","alt":null,"width":2048,"height":1152,"src":"\/\/kettl.co\/cdn\/shop\/collections\/42161033c710dea9419f39403b0b1bb2_2048x_e670d56e-74d1-4797-b9ce-64acc75d09ae.jpg?v=1710782398"}},{"id":406029271290,"handle":"all","title":"Discount Eligible","updated_at":"2024-12-25T03:25:06-05:00","body_html":"","published_at":"2022-11-19T12:48:50-05:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Kettl Studio"},{"column":"title","relation":"not_contains","condition":"route"},{"column":"title","relation":"not_contains","condition":"Wholesale"}],"published_scope":"web"},{"id":395848220922,"handle":"mill-club-archive-matcha","title":"House Milled Matcha","updated_at":"2024-12-23T16:25:14-05:00","body_html":"\u003ch5 style=\"text-align: center;\"\u003e\u003c\/h5\u003e\n\u003ch5 style=\"text-align: center;\"\u003eWith one of the few traditional stone mills outside of Japan, Kettl is proud to feature a monthly rotation of house milled Matcha featuring some of Japan's most celebrated producers. Mill Club features unique blends, coveted single cultivar offerings, and a range of terroir specific Matcha - We gently mill to order ensuring unrivaled freshness and quality.\u003c\/h5\u003e","published_at":"2022-04-18T14:48:53-04:00","sort_order":"best-selling","template_suffix":"video-category","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"milled"}],"published_scope":"global","image":{"created_at":"2024-01-19T11:41:28-05:00","alt":null,"width":2048,"height":1536,"src":"\/\/kettl.co\/cdn\/shop\/collections\/DSCF5851.jpg?v=1705682488"}},{"id":86828482620,"handle":"matcha-green-tea","title":"Matcha","updated_at":"2024-12-25T03:25:06-05:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e","published_at":"2019-01-29T19:18:21-05:00","sort_order":"manual","template_suffix":"matcha-w-categories","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Matcha"}],"published_scope":"global","image":{"created_at":"2024-12-03T16:15:43-05:00","alt":null,"width":1456,"height":1092,"src":"\/\/kettl.co\/cdn\/shop\/collections\/httpssubstack-post-media.s3.amaz-10_e67c4a05-49a4-4688-9bbd-6e3f4972ba5a.jpg?v=1733260543"}},{"id":418094678266,"handle":"matcha-for-whisking-traditionally","updated_at":"2024-12-25T02:05:03-05:00","published_at":"2024-01-18T11:21:36-05:00","sort_order":"manual","template_suffix":"taditional-whisked-matcha","published_scope":"global","title":"Matcha for Whisking Traditionally","body_html":"\u003ch5 style=\"text-align: center;\"\u003e\u003c\/h5\u003e\n\u003ch5 style=\"text-align: center;\"\u003eUnparalleled in depth, breadth and quality, our collection of stone milled Matcha speaks to our deep connections with Japan's most celebrated producers. We have curated a best in class selection of Matcha from Japan's most compelling terroirs. We are excited to share the world of Matcha with you all in a deeper way.\u003c\/h5\u003e","image":{"created_at":"2024-01-18T11:21:36-05:00","alt":null,"width":2048,"height":1365,"src":"\/\/kettl.co\/cdn\/shop\/collections\/DSC00663.jpg?v=1705594896"}},{"id":418589901050,"handle":"new-releases","updated_at":"2024-12-25T02:05:11-05:00","published_at":"2024-01-25T09:25:20-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"New Releases","body_html":"\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch5 style=\"text-align: center;\"\u003e\u003cstrong\u003eThe freshest teas to arrive in New York from our office in Fukuoka, Japan.\u003c\/strong\u003e\u003c\/h5\u003e","image":{"created_at":"2024-01-25T09:25:18-05:00","alt":null,"width":960,"height":640,"src":"\/\/kettl.co\/cdn\/shop\/collections\/IMG_1568.jpg?v=1726675914"}},{"id":422764806394,"handle":"susbcription-matcha","title":"Subscription Matcha","updated_at":"2024-12-25T02:05:03-05:00","body_html":"Fresh matcha, delivered straight to your door, on your schedule.","published_at":"2024-03-18T10:35:20-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"subscription"},{"column":"tag","relation":"equals","condition":"Matcha"}],"published_scope":"global","image":{"created_at":"2024-03-18T13:17:54-04:00","alt":null,"width":2048,"height":1536,"src":"\/\/kettl.co\/cdn\/shop\/collections\/71f53bd1e760d39a8bc40bea5f9576f0_2048x_0d04b2bd-6ce2-465d-852c-e0a14dfd4d69.jpg?v=1710782274"}},{"id":264612118724,"handle":"subscriptions","title":"Subscriptions","updated_at":"2024-12-25T02:05:07-05:00","body_html":"\u003ch5 style=\"text-align: center;\"\u003e\u003c\/h5\u003e\n\u003ch5 style=\"text-align: center;\"\u003eNow is the time to start your new ritual. Enjoy our curated experiential subscriptions along with our most popular products delivered to your door on your schedule.\u003c\/h5\u003e","published_at":"2021-04-19T20:18:15-04:00","sort_order":"manual","template_suffix":"subscriptions","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"subscription"}],"published_scope":"global","image":{"created_at":"2023-02-20T20:32:45-05:00","alt":null,"width":1456,"height":1092,"src":"\/\/kettl.co\/cdn\/shop\/collections\/DSCF5025.jpg?v=1730384265"}}]
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HOLIDAY SHIPPING CUTOFFS—REGULAR DOMESTIC SHIPPING: ORDER BEFORE DECEMBER 15TH, EXPRESS 2ND DAY AIR: ORDER BEFORE DECEMBER 18TH. WE ARE UNABLE TO GUARANTEE ANY DELIVERY DATE.
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Welcome to Mill Club. Each month Kettl will choose an exclusive tencha from one of Japan’s top producers—think single cultivars and vintages, and teas with a story—and slowly mill the tea on our traditional stone mill at our Greenpoint, Brooklyn location. We will then ship a 20g tin of Matcha to you just after grinding ensuring a fresh, radiant bowl of tea awaits you.
All new Mill Club installments ship on the 15th of each month.
Members who join between the 1st and the 15th will receive the upcoming selection as their first order, shipped on the 15th. Memebers who join between the 15th and the end of the month will receive the current selection as their first order immediately upon sign up. Ensuing orders will be processed on the 15th.
Kobayashi Samidori Matcha
Another peerless presentation of single cultivar matcha from the living legend Hiroshi Kobayashi. One of the best preparations of samidori tencha we've ever seen, a verdant and crisp vegetal profile is balanced by a mind bending sweetness when milled fresh. We are honored yet again to steward another gem from Kobayashi san.
