Japanese tea direct from Japan / FREE DOMESTIC SHIPPING WITH CODE freeshipping Japanese tea direct from Japan / CURRENTLY FREE SHIPPING WITHIN USA

Shinme Matcha | 新芽

Packaging Size: 20g Tin

Sold out

About Shinme Matcha | 新芽抹茶

Description: Vibrant and invigorating, our Shinme Matcha is round and silky with a balanced sweetness and pervasive finish. This is our top tier Usucha, or thin grade of matcha from Yame. This very special matcha green tea offers a deep rich flavor with a powerful fragrance and embodies a truly refined Usucha experience.

What is so special about this tea? Shinme hails from Hoshinomura, the lauded hamlet with a reputation for growing Fukuoka's most refined Tencha and Gyokuro. Nestled in the mountains, Hoshinomura has the ideal conditions and soil for tencha, the name given to the tea leaves used to produce matcha tea. Combine terroir with expert farming and production techniques, and Shinme matcha is born. A notable nuttiness is present in Shinme due to a technique know is Hiire - a gentle firing that pulls out sweetness and imbues the tea with a gentle cacao like fragrance.

Recommended for: A refined matcha for everyday use. We suggest making Shinme according to the traditional method outlined below.

Notes on Production

Single Grower | Single Producer | Multi Cultivar

A blend from Hoshinomura, Soukou is shaded for 20+ days and gently stone milled.

Cultivars: Saemidori, Okumidori, Tsuyu Hikari

Tasting Notes

Cacao | Buttered Corn | Hazelnut


Fukuoka, Japan

Brewing Instructions

You may also like....

Customer Reviews

Based on 5 reviews
best I've had

Best matcha I've had.

Delicious and Unique

I’ve tried quite a few of the matchas from Kettl and they’re all excellent, vibrant and fresh, but Shinme is my favorite with its unique flavor. The tasting notes are spot on. It’s a delicious way to start the day!

Will order again!

I love the taste and smell of this matcha and will definitely be ordering again. Its smooth, malty/chocolately and has long finish. Its also excellent cold brew. l ordered Shirakawa Asahi which is also good but I prefer Shinme. Shirakawa Asahi does not have that sweet smell compared to Shinme.

Best I've Ever Had

Worth the wait from Japan; good, strong taste. Color is vibrant.

Such a Pleasant Experience

The matcha is vibrant, fresh, and complex. There's notes of cocoa and something like almonds. Its fragrant, herb-y, and a lovely experience.

Success! Feel free to continue shopping or head to your cart .