Asanoka Organic Matcha (pre-order)

100g

$75.00

Asanoka Organic Matcha (pre-order)

$75.00

Asanoka Organic Matcha is our first single-cultivar organic matcha offering crafted specifically for daily use. This tea is produced by the father-and-son Yamaguchi family, whose tea-making roots in the Satsuma-Sendai region started in the 1970s. Their picturesque farm sits along the Sendai River, near Mt. Shibi, where they produce organic tea without any pesticides or chemical fertilizers. After the harvest, the tea is also processed entirely on their property, leaving no step of production to chance. The resulting matcha is vibrant, smooth, rich, and verdant—expressing the terroir that Kagoshima is known for and showcasing the Yamaguchi family’s dedication to organic craft production. Asanoka translates to ‘fragrance of morning’, making this tea the perfect choice for your daily ritual.

In celebration of this exciting release, we're launching Asanoka Organic Matcha with a pre-order. This tea is currently being hand-packed in our Fukuoka office after its fresh milling at the Yamaguchi family party. The tea will arrive in our Brooklyn and Los Angeles warehouses in mid-October for immediate shipment.

Tasting Notes

Brazil nut
Burrata
Fuki

Information

Producer: The Yamaguchi Family
Cultivar: Asanoka
Production Area: Satsuma, Kagoshima
Production Year: 2026
Packaging: 100g oxygen free bag

Verdant
Nutty
Floral

Asanoka Organic Matcha is our first single-cultivar organic matcha offering crafted specifically for daily use. This tea is produced by the father-and-son Yamaguchi family, whose tea-making roots in the Satsuma-Sendai region started in the 1970s. Their picturesque farm sits along the Sendai River, near Mt. Shibi, where they produce organic tea without any pesticides or chemical fertilizers. After the harvest, the tea is also processed entirely on their property, leaving no step of production to chance. The resulting matcha is vibrant, smooth, rich, and verdant—expressing the terroir that Kagoshima is known for and showcasing the Yamaguchi family’s dedication to organic craft production. Asanoka translates to ‘fragrance of morning’, making this tea the perfect choice for your daily ritual.

Preparation

Iced Latte

Combine 4g of sifted matcha with 50ml of hot water. Vigorously whisk the matcha in a “Z” pattern until a fine foam appears (approx. 15-20 seconds). Pour 150ml of milk or non dairy milk into a glass with ice. Pour whisked Matcha into the glass. Stir and enjoy.

Hot Latte

Combine 4g of sifted matcha with 50ml of hot water. Vigorously whisk the matcha in a “Z” pattern until a fine foam appears (approx. 15-20 seconds). Steam 240ml of Milk (Oat milk / Nut Milk). Combine, stir, and serve

Iced Matcha

Add 2g of sifted Matcha to a tumbler or thermos, add 200ml of cold filtered water and shake vigorously for 30 seconds. Pour over ice.

View Guide

The Yamaguchi Family

The Yamaguchi family is an organic tea producer based in Satsuma-Sendai, Kagoshima, founded in 1978. Their farm sits adjacent to the misty Sendai River near the gentle slopes of Mt. Shibisan, where they cultivate tea without pesticides or chemical fertilizers, focusing on purity, balance, flavor, and aroma. Their teas—crafted entirely in-house—reflect a deep respect for nature and generations of craftsmanship, offering rich umami, refined sweetness, and the quiet, refined character that showcases the true taste of Satsuma-Sendai.