Fall Shincha (pre-order)

100g

$38.00

Fall Shincha (pre-order)

$38.00

Fall Shincha is a tea we look forward to every year and we are excited to share the 2025 iteration just in time for the changing seasons. This spring picked tea undergoes a 6-month cold aging, done at -30C, known as Jukusei. This resting period allows amino acids in the tea to develop while the catechin and fragrant compounds mellow and integrate. The result is a preservation of the heady aromas of Shincha coupled with a laser-focused umami, lasting sweetness, and a concentrated nuttiness. Fall Shincha is an inimitable example of the harmony between terroir and craft and its resulting excellence.

Due to the limited nature of this release, we’re launching Fall Shincha as a pre-order. The tea is currently being processed by Yamaguchi-san, and it will then be hand-delivered to our Fukuoka office. Pre-orders will ship immediately upon arrival in our Brooklyn warehouse in early October. Reserve yours today.

Tasting Notes

Spring Pea
Balsam Fir
Hazelnut Cream

Information

Producer: Shinya Yamaguchi
Cultivar: Blend
Production Area: Yame
Production Year: 2026
Packaging: 100g

Nutty
Vegetal
Herbaceous

Fall Shincha is a tea we look forward to every year and we are excited to share the 2025 iteration just in time for the changing seasons. This spring picked tea undergoes a 6-month cold aging, done at -30C, known as Jukusei. This resting period allows amino acids in the tea to develop while the catechin and fragrant compounds mellow and integrate. The result is a preservation of the heady aromas of Shincha coupled with a laser-focused umami, lasting sweetness, and a concentrated nuttiness. Fall Shincha is an inimitable example of the harmony between terroir and craft and its resulting excellence.

Premium Japanese Sencha green tea leaves

Preparation

Hot

Water: 180ml (175°F)
Leaf Amount: 5-6g
Brew Time: 1 minute

View Guide

Shinya Yamaguchi

Shinya Yamaguchi is a renowned tea producer from Hoshino Village in Yame, Fukuoka Prefecture, celebrated for crafting some of Japan’s finest Sencha, Gyokuro and Matcha. A third-generation tea maker and the youngest person ever to achieve the prestigious 10-dan Tea Master certification, Yamaguchi-san balances deep tradition with a relentless drive for innovation in cultivar development and processing. Working in the remote, mist-covered mountains of Hoshinomura, he crafts teas of exceptional depth, sweetness, and clarity—among the most sought-after in Japan and deeply cherished by Kettl customers.