House Roasted Asahi Tencha Houjicha

House Roasted Asahi Tencha Houjicha

50g
$30.00
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House Roasted Asahi Tencha Houjicha

Variant

Yoshitsugu Furukawa needs little introduction. Beyond producing the most recent #1 Matcha in Japan, he is widely regarded as one of the most celebrated growers of high-grade Tencha—not only in Uji, but anywhere in Japan. His commitment runs deep. He works entirely on his own terms, by hand, with no shortcuts, and with a level of care that is increasingly rare. With only one harvest taken from each field per year, every lot produced at his factory is first flush. This special house-roasted Houjicha is made from first harvest Asahi stems, a byproduct of the award winning matcha production for which Furukawa-san is known—an incredibly rare base for houjicha. The resulting cup is imbued with a deep and harmonious umami, the calling card of the Asahi cultivar. An intense fragrance is brought to life by the roasting process, which adds a slight spiciness and endless complexity. It is a distinct pleasure to share this tea with our audience. 


Tasting Notes

  • Buckwheat
  • Dashi
  • Toasted Nori

Information

Producer: The Furukawa Family
Cultivar: Asahi
Production Area: Gokasho, Uji
Production Year: 2025
Packaging: 50g

  • Earthy
  • Oceanic
  • Vegetal
  • Roasty

Yoshitsugu Furukawa needs little introduction. Beyond producing the most recent #1 Matcha in Japan, he is widely regarded as one of the most celebrated growers of high-grade Tencha—not only in Uji, but anywhere in Japan. His commitment runs deep. He works entirely on his own terms, by hand, with no shortcuts, and with a level of care that is increasingly rare. With only one harvest taken from each field per year, every lot produced at his factory is first flush. This special house-roasted Houjicha is made from first harvest Asahi stems, a byproduct of the award winning matcha production for which Furukawa-san is known—an incredibly rare base for houjicha. The resulting cup is imbued with a deep and harmonious umami, the calling card of the Asahi cultivar. An intense fragrance is brought to life by the roasting process, which adds a slight spiciness and endless complexity. It is a distinct pleasure to share this tea with our audience.

Preparation

Iced

Water: 150ml
Leaf Amount: 6g (195F)
Brew Time: 2 minutes

Pour over ice

Hot

Water: 180ml (190°F)
Leaf Amount: 5g
Brew Time: 1 minute

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The Furukawa Family

We are honored to be able to share the products crafted by the Furukawa family, a husband and wife operation, based in Uji City, just south of Kyoto. Both humble and charming, they'd never let on that they have been awarded Japan's top prize for matcha. But everyone who knows them says the same thing: They never cut corners, and you can taste their passion in the tea they make. In addition to producing peerless matcha, they have a deep respect for their land and act as its stewards, practicing an all-natural approach to garden management. Year after year, they quietly craft teas of the highest order, helping all discover the magic of nature.

While the exact lineage of their family remains a mystery since the family records were lost in a flood a century ago, Furukawa san finds it safe to say he is roughly the sixth generation to produce high quality Uji tencha under the family name.

An unwavering commitment to quality

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