Blog

Seven harvests with Kiyoharu Tsuji - Continuing progress, continuing excellence
Seven harvests with Kiyoharu Tsuji - Continuing progress, continuing excellence
2024 marks the seventh year of partnership with Kiyoharu Tsuji, one of the most decorated matcha producers in all of Japan and one of Zach's guiding mentors.  The first allotment... Read more...
Tea x Cuisine
Tea x Cuisine
The dream is coming true. The well-worn path of derivative Western-minded tea culture is dying. Long live tea. Well, in fact, tea is very much alive and well. I’ve been... Read more...
2024 Sourcing - Miyazaki, Takanabe
2024 Sourcing - Miyazaki, Takanabe
You could do a lot worse than ending up in Miyazaki. It holds little acclaim to foreigner visitors aside from perhaps its famous beef - Miyazaki Wagyu - or its... Read more...
2024 - The New Harvest Begins
2024 - The New Harvest Begins
Greetings from our 2024 sourcing trip. While it is only the very beginning of the harvest season, with many areas yet to begin harvesting, my team and I have already... Read more...
Shincha | Welcoming Spring
Shincha | Welcoming Spring
While Japan is a small country, roughly twenty-two of its forty-seven prefectures produce tea of some kind. Japan is home to a variety of microclimates and soil types. That in... Read more...
Sencha | The Tea of Japan
Sencha | The Tea of Japan
Sencha refers to the largest category of green teas produced in Japan. Most simply, sencha is made from tea leaves that have been harvested, steamed, and then processed into aracha,... Read more...
Ceremonial Matcha: what does it mean?
Ceremonial Matcha: what does it mean?
You may have noticed that at Kettl we do not title our Matcha as being “ceremonial”. This is a contested decision - and from a Google SEO perspective, maybe a... Read more...
New Year, New Ritual
New Year, New Ritual
With the New Year upon us, consideration of our daily practice is at the forefront of many of our minds. The New Year brings a renewed sense of purpose, an... Read more...
Freshly Milled Ceremonial Matcha
Fresh Milled Matcha In New York City
Launching our Matcha Mill Club has been one of the most interesting and rewarding experiences since I started Kettl back in 2014. Each month the Matcha Mill Club requires a surprising... Read more...
Chef's Series #2 - James Kent, Crown Shy
Chef's Series #2 - James Kent, Crown Shy
James Kent, Crown Shy - Chef Series #2 When James Kent was 14 years old, Chef David Bouley moved into his Greenwich Village building. As Kent was already working as... Read more...
Chef's Series #1 - Sushi Noz
Chef's Series #1 - Sushi Noz
Nozomu Abe, Sushi Noz - Chef Series #1 Born in Hokkaido, Japan, Chef Noz was from a very young age inspired by the fresh fish and seafood of his grandfather,... Read more...
Japanese Tea Pots Demystified. Your Questions explained
Japanese Tea Pots Demystified. Your Questions explained
A guide to understanding the Japanese tradition of Kyusu making I receive several emails a week from customers asking about Japanese tea pots. I thought it might be helpful to... Read more...