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Hatsutsumi Shincha

Variant

Hatsutsumi, a flagship Shincha from Hoshinomura, Yame, is produced by our long-term partner Shinya Yamaguchi. Hatsutsumi is distinguished by its refined umami and gentle nutty fragrance. The fresh aroma of young tea buds lingers beautifully after each sip, expressing the elegance of this Okuyame sencha. Carefully crafted from Saemidori and Tsuyuhikari cultivars, this Yame sencha offers a character that feels truly distinct. Born from the harmony of deep mountain mist, a pure climate, fertile soil, and the skill and sensibility of its makers, Hatsutsumi reflects a rare balance of nature and human craftsmanship. The result is a tea of remarkable fragrance and depth of flavor.

Tasting Notes

  • Pistachio
  • French butter
  • Spring Pea

Information

Producer: Shinya Yamaguchi
Cultivar: Blend
Production Area: Yame
Production Year: 2026
Packaging: 100g

  • Nutty
  • Umami
  • Vegetal

Hatsutsumi is a rich and elegant Shincha, produced by the Yamaguchi Family in their fields deep in Okuyame in Fukuoka. Cooler nights and short, sunny days result in a slower maturation process for the plant, which in turn yields and exceptionally rich cup with a heady depth of flavor. A tea that we look forward to every year—we couldn't think of a better selection to usher in the bounty of the new harvest that Hatsutsumi. 

Preparation

Iced

Water: 150ml (cold)
Leaf Amount: 6g
Brew Time: 5 minutes

Pour over ice

Hot

Water: 180ml (175°F)
Leaf Amount: 5-6g
Brew Time: 1 minute

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Shinya Yamaguchi

Shinya Yamaguchi is a renowned tea producer from Hoshino Village in Yame, Fukuoka Prefecture, celebrated for crafting some of Japan’s finest Sencha, Gyokuro and Matcha. A third-generation tea maker and the youngest person ever to achieve the prestigious 10-dan Tea Master certification, Yamaguchi-san balances deep tradition with a relentless drive for innovation in cultivar development and processing. Working in the remote, mist-covered mountains of Hoshinomura, he crafts teas of exceptional depth, sweetness, and clarity—among the most sought-after in Japan and deeply cherished by Kettl customers.

An unwavering commitment to quality.

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